Digitalization in the Philippines
According to BusinessMirror, there are commercial establishments in the Philippines currently making efforts to compete with disruptors in their market.
Disruptors are businesses that use technological tools to offer greater comfort for all consumers in different markets and industries.
There are plenty of examples of successful e-commerce brands used by Filipinos today. These include:
1 Grab – for booking taxi rides, delivering items or food
2 Foodpanda – for delivering food
3 Angkas – for booking motorcycle rides
4 Lazada or Shopee – for shopping for clothes, gadgets, etc.
5 GCash or PayMaya – for digital banking services
Digitalization is not as simple as searching for digital transformation providers on Google and downloading free trial software.
Seeing how this program will affect your internal processes can take time. And it might not speed up the way you serve your clients.
Jason Law of Cap360 Malaysia suggests asking local firms within your region about custom software.
It is never wrong to ask experts in your area. They know the local consumer behavior and study the activities of small to medium enterprises.
What Is It?
Digital transformation is any work that you start putting on digital processing. According to Enterprises Project, it is how you integrate technology and human resource into all areas of operations.
Clients gain value from digitalization if the changes you make meet the needs of consumers in the digital age.
5 Lessons In Achieving Digital Ready Business
Harvard Business Review reports that there are 5 things that you need to take notice of. Aside from technology, you must do the following:
1) Determine the strategy before investing in a program.
In every organization, having a vision and a mission statement is necessary. It sets clearer goals for the employees. This is like having a core strategy when catering to the digital era’s client needs.
Take notice of every step of the transaction and the duty of each employee to complete a simple job.
After observing, you will get a basis for choosing whether to increase monthly sales, improve office productivity, or enhance client experience.
Your strategy to modify your processes can be more than those mentioned reasons.
2) Ask your teammates for suggestions.
There are no other people more familiar with inside operations than your staff. Check their opinion on the upcoming upgrades.
You can list down common points they give to make effective adjustments and developments in the system.
3) Design customer experience from the outside.
Let’s say you already employed the new program for the customer process. This is the ideal time to take feedback from the clients and make it more effective.
The common thing about software introduced to the public is that consultations are not made. Make sure that your patrons are given the chance to speak on what can be made better in the next months.
4) Recognize the risk of unemployment.
Your staff might think that they’re going to lose their jobs. The process is long and you need their support.
Reassure them by telling them that their skills will get an update, too. Human help is a need when it comes to new technologies.
You don’t want to waste your time hiring new people to manage it. So ask the developer to help them with the shift to digitalization.
5) Follow a Silicon Valley start-up culture.
Silicon Valley’s start-up culture follows a flat structure in the organization’s hierarchy. This keeps decisions and updates fast.
Having too many superiors in the office slows down the process of innovation in consumer transactions. This hierarchy model is only good in other occasions.
When it comes to updating the customer experience, a separate body of officers needs to deal with it.
3 Critical Steps to Succeed in Business Digitalization
According to a study by the Massachusetts Institute of Technology, you can succeed in digital transformation by committing to the following steps:
1) Provide the best possible customer experience.
Understand, analyze, and assist consumers using technology-enhanced social tools. Provide clear instructions to avoid wrong interpretations and actions.
2) Demonstrate excellence in your everyday corporate duties.
Digitalization is for easy information access. It shares data any time, anywhere. Plus, transparent and data-driven operations that can attract clients.
The moment people see excellent modes of finishing a task, word of mouth will give free marketing of your products or services.
3) Change and adjust the business model.
The integration of new digital products or services helps reshape organizational boundaries. With this, you identify what regulations and goals to update.
Corporate executives must have a clear roadmap or plan to become digital-ready. It will include the 3 P’s of planning: People, Process, and Purpose.
After your negotiations, someone must be put in charge of the progress of such a plan. You may choose to either hire from the outside or designate a specific person or team from the inside.
If you need help with digital transformation, contact us!