What do some world-renowned brands have in common on their Facebook pages?
It’s their blue checkmark badge or the blue verification badge.
You always see this right after their brand names every time you see their post or go to their profiles.
Do you know why they do that? It’s because of the five benefits they can get when their page has this blue verification badge.
These benefits include:
Increasing your brand credibility
You can improve your brand perception when you have this blue verified badge.
People who see your brand name together with the badge will think your company offers legitimate products and services.
Landing on top of the Facebook Search
If you already set the category of your page, then Facebook will help you reach your clients.
For example, when you set the page category to real estate, then people who are searching for real estate firms will see your page on top of the results.
This situation occurs when you already have the badge.
If not, there’s a chance that your page will still be found at the bottom of the search results.
Getting more followers
The number of your followers can rise higher than before if you get verified.
This is related to the previous benefit when you land on top of the page.
You get the chance to attract new followers because of your position in the search results.
When they see your blue verified badge, they will follow your page since your high search ranking shows the authority and credibility of your brand.
Boosting Branded Content Features
Branded content is a feature that lets you mention other verified brands in your post.
This lets your brand partner access the statistics and insights of your post or when you’re tagged to their post.
Getting access to New Facebook Features
After verification, your page will belong to the so-called elite users who can access new features for marketing.
It’s like being the first when other users can’t still use it.
Now that you know the benefits, it’s best to learn about the verification criteria.
Don’t go directly and apply for the verification process when you’re unfamiliar with the criteria.
Here are the criteria for page verification:
Authentic – You should not impersonate another person or business. Of course, you also need to be a registered business or entity.
Complete – You need to fill out the necessary details for the About tab on the page, upload a profile picture and cover photo, and lastly, publish a single post.
Unique – You must learn to make your brand stand out from the competition. The rule is one account per entity may get verified. But, it does not apply to those language-specific pages.
Notable – Your account needs to come up in local news or trends. This applies to public figures who want their profiles verified.
If you think your business meets all of these criteria, then you may proceed to apply for the verification badge.
The Facebook verification process is not that easy.
You only apply for once in every 30 days after your previous application.
If you send too many applications within a month, you might get blocked.
So, how do you verify your Facebook Page?
There are simple steps to do it:
Go to the Facebook Help Page for Verification Request form.
Under the Verification Type, choose between Page or Profile.
When you choose Page, you need to select which page.
If you choose a profile, you should copy and paste your Facebook profile URL.
Attach the necessary documents.
For any public figure’s account, any government-issued photo ID that shows the birth date and the name is important for the process.
For any established business, you can choose between certificate of formation, tax or tax exemption documents with the name of the business, phone or utility bill, or the articles of incorporation for the process.
State the reason why your page should be verified.
The verification team will read your additional information.
You should state a clear reason to why your blue badge is important for your organization.
These are the steps to verify your Facebook page.
Once you complete each one, the FB team will send you a message about the review.
Take note: It may take 3 days to 1 month and 15 days before the FB review team works on your verification request.
If you need help with verifying your page, contact our professional social media managers today. They will help you throughout the process. Call us to learn more!