Social Media Marketing in the Philippines
Online video has never been more powerful than it is today, and many small business owners are realizing that. Your content marketing strategy would never be complete without videos.
When you look at social networks, you’ll see that the most shared contents are videos due to the fact that they are incredibly effective in attracting target audiences.
Unlike textual content that sometimes takes a long time to digest, video content sends the message across right away. Also, an effective video should be one specially produced for a particular group or audience.
A video needs to have a message that resonates with the specific group of people it is made for. Get those things right, and you definitely have a successful video marketing venture ahead.
In this article, we will be discussing the advantages of using videos on your social media platforms.
Video Content Marketing
Video content marketing is being used by the majority of businesses to promote their brand.
A good number of these businesses also consider such a technique vital to their strategy because it gives excellent return on investment and allows them to reach new heights.
You won’t find many modern custom web design companies that don’t offer video marketing as one of their solutions.
An expert considers video marketing, particularly in the realm of social media, one of the most cost-effective ventures our clients can engage in.
Your promotion toolbox needs a spot for video marketing! However, make sure you don’t simply limit this strategy to your company website.
For maximum results, you need to implement your video marketing techniques on social media because that’s where you’re likely to find the majority of your audiences hanging out.
Benefits of Using Videos on Social Media
Here are the amazing benefits you can gain when videos play a key role in your social media marketing strategy:
1. Increased brand awareness.
Regularly posting videos on your social media channels helps improve your viewers’ relationship with your brand. When you get it right, you can send your message across in such a powerful way.
Of course, the narrative you create for your videos should be clear, relevant, and consistent. Most importantly, there should always be that element of entertainment as that is what boosts brand association considerably.
When you constantly put an image of your brand on people’s minds, you can create stronger, more lasting relationships with them. Expand your brand’s reach today by implementing top-notch video marketing techniques on your social media.
You want your target audiences to truly know what your company is about and what it stands for.
While some people are going to put in the effort to read textual content and truly absorb the information it provides, a good number will be moving on to companies that have more enticing ways of showcasing content.
Don’t lose out to your competitors on this aspect. You need to take advantage of all the possible ways to improve brand awareness, the easiest and most convenient of which is video marketing.
2. Generating leads.
Relevant and enjoyable video advertisements are highly likely to convert viewers into purchasing customers.
It’s important to approach video marketing in a strategic way; you need to plan, produce, and distribute your video for a specific audience.
Videos that resonate with the viewers they were made for are highly likely to generate prospects. Regularly posting quality and relatable videos on social media can convince the right audience to take action by purchasing a product, availing of a service, or subscribing to your company website.
And let’s not forget that the majority of your potential customers are hanging out in various social media channels. Entice them with videos of your brand and the products you offer.
Keep in mind that a well-produced explanation video for a designated audience can convert most of those people into buyers. Give your business this opportunity by utilizing effective and valuable videos on social media.
3. More online engagement.
Everyone is on Facebook these days. As you’re scrolling about the site, what piece of content do you notice is being constantly shared by your friends?
For a lot of people, it’s videos. The billions of Facebook users around the world just can’t get enough of them. Most of these videos are easy to digest and incredibly fun to view.
A valuable video is likely to be shared by people on the various social media channels. Imagine the exposure this would bring your brand and your business.
A high-quality and interesting video is the key to rich online engagement. Once your video content is shared by a potential customer on social media, his friends and followers could become interested in it too.
They’ll all eventually be led to your social media account and, consequently, your company website.
4. Boost search engine optimization.
Users don’t usually go beyond the first two pages of Google when looking for content. For most people, the rule is: if it’s not among the top search results, then it’s probably not a quality result.
Well, that or they simply don’t have enough time to go through all the links. Remember that search engines can provide millions or even billions of results depending on what you’re looking for.
Videos play a key role in boosting your web rankings as search engines will index videos that are tagged properly. Can there really be any doubt that adding videos to your social media can boost your SEO?
Absolutely not. Take advantage of this by producing and distributing quality videos on social media and giving your site the web ranking it deserves.
Always remember that boosting your online visibility greatly increases your chances of success.
5. Videos are measurable.
These days, you can access analytics tools to see how successful your videos are. Your team can determine which among the videos you’ve posted on social media have actually become factors to your company’s increased sales.
Videos make it so easy for you to do this because they are measurable. Aside from social media, you also need to introduce quality video marketing into the custom web design process.
You’ll easily be able to acquire tools that would tell you if a video you posted on your website or social media channel is effective.
6. Videos aren’t expensive.
How much would it cost you to plan, produce, and distribute a video on social media?
The answer: not much at all. One of the best things about video marketing, for as long as everything is well planned, is that it won’t require you to break bank.
All you really need to have is a clear message and a clear audience to receive that message. Plus, you need to keep in mind that budget always factors into everything concerning your business.
Compared to other strategies, posting the right videos on social media won’t really take a lot from you and your team. Most importantly, it’ll allow you to keep your pocket intact.
7. Videos can be used again and again.
Videos can be recycled. There is always a place for an interesting and valuable video on your social media.
Like fashion, social media trends can sometimes gain back their popularity depending on the time of year, the season, the events taking place in the industry and around the world.
Plus, let’s not forget the #throwback or #wayback hashtags that have become incredibly popular these days. Never dispose of your videos because the opportunity to use them again is going to come.
Furthermore, you already have the video, so there’s nothing more for you to spend money on.
8. Videos can potentially make you a lot of money.
You can make some serious money from your social media channels by introducing video marketing to your strategy. Findings have shown how videos on social media can lead to a significant increase in conversions.
In many instances, videos have also led directly to sales. A number of studies have shown that more than 70% of users viewing an explainer video ended up purchasing the product in the video.
Craft your product videos today and see where it leads you! All in all, this really doesn’t come as a surprise. It will be the things that you can see with your eyes that truly captivate you.
Vision is the dominant sense and therefore transmits so much more information to our brain compared to the other senses. Looking at it this way, you can even see how pictures alone can contribute to more online engagement.
How much more when you introduce moving pictures into the mix?
Always remember that when you showcase a product in a clever and meaningful way that makes people want it, you can bet that they’d also be willing to pay good money to have it.
9. People actually trust videos more.
Any content, when properly thought out, can gain a person’s trust. Whether it’s content in the form of text, images, or videos, when you create them right, you can surely gain the trust of an audience.
However, the effort you have to put into making textual content trustworthy is a lot more than you’d have to do for videos. Videos will speak for themselves.
Not only will moving pictures properly explain things to the viewer, but they will also clearly demonstrate how something is done and successfully get a message across.
With textual content, your followers may need a bit more time to digest and really feel the meaning of your words, whereas a well-produced video will bring the message home right away.
Again, this puts emphasis on people believing what they see with their own eyes.
In a lot of cases, words can be translated differently, depending on the person’s experiences and worldviews, while videos, on the other hand, leave little else to interpretation in terms of their meaning. With videos, what you see is truly what you get.
10. Videos appeal to mobile users.
A good number of your social media followers are mobile users and they just love watching videos.
Research has projected this number to grow in the coming years because of the increase in smartphone users and on-the-go video watchers. This means your audience is only going to get bigger and bigger.
Did you know that smartphone users are more likely than any other user to develop a deeper connection to your brand because of the video contents you post?
It’s important for brands to be sensitive about the personal experiences of their mobile-using audiences. It’s up to you to consistently deliver quality and interesting video content on social media.
This vital piece of information can help you gain the maximum benefits of your social media video marketing strategy.
Renowned providers of custom web design and a vast array of other services can enhance the web building experience for you.
Video marketing is a process that they plan and strategize together with you because, at the end of the day, they know your vision plays a key role in your success.
Let your social media followers marvel at the exceptional video content you share on a daily basis! Send a message to an experienced digital solutions expert today.